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Jeff Curry, Brand Vice President, Jaguar North America, LLC

He joined the company in August 2013, reporting directly to Andy Goss, President, Jaguar Land Rover North America LLC, and is responsible for marketing communications and product planning for Jaguar in the United States.

Curry has amassed more than 20 years of brand, marketing and product planning experience, working with a variety of automotive brands as well as industry-related consulting, marketing and communications companies. Through his extensive work in the automotive marketing, product planning and original equipment manufacturer (OEM) categories, on both global and domestic levels, Curry has contributed to substantial growth for a variety of premium and luxury brands.

Prior to joining Jaguar Land Rover, Curry was Vice President of Marketing for Ferrari North America, where he oversaw marketing communications, events, motorsports programs, digital executions, product launches, CRM and brand strategies. Previously, he was Leader, Audi New Business Unit, and headed the e-Tron Brand for Audi of America. Throughout his tenure at Audi of America, Curry was responsible for brand strategy and market development programs. Curry also held the position of Manager, Product Planning for SAAB Cars USA, responsible for U.S. market future product strategy for assigned premium vehicle lines.

Curry began his career with Land Rover North America, Inc., at which time he held the position of Supervisor, Media Relations. Curry later assumed the roles of Manager, Retail Relations and Brand Manager, Range Rover and Defender Products. While on an overseas assignment, Curry served as a Manager, Product Marketing for Luxury SUV and Utility Vehicle Products overseeing the product strategy and brand positioning for future luxury and utility products. An entrepreneur by nature, Curry has also been instrumental in creating noteworthy start-ups and developing new markets for existing companies. In 2010, Curry founded GreenCurry Consulting, a firm that specializes in developing management and marketing strategies for OEM automotive, green-tech, and other automotive-related industries. Previously, he headed Global Product Marketing at Better Place, a pioneering electric car network operator. Additionally, Curry served as Vice President, Marketing for XM Satellite Radio, where he was responsible for establishing the satellite radio category in the new car market.

Curry’s passion for the car business is deeply rooted in his childhood. A native of Indiana, Curry grew up surrounded by cars and car lovers; his grandfather owned a dealership, where he spent his formative years and some of his earliest childhood memories include his family’s annual visit to the Indianapolis 500-Mile Race. In addition to a passion for automobiles, Curry is fond of brands with heritage and history, which, when paired with his admiration of the vibrant British culture, makes Jaguar an ideal environment.

Curry holds a degree in Humanities and International Affairs from Georgetown University. He currently resides in New York City.