(MAHWAH, NJ) – June 12, 2014 – Today, Jaguar North America announced a partnership with The London West Hollywood that will integrate the luxury auto brand into the luxury hotel’s new summer 2014 rooftop lounge. The London’s stylish British-inspired, cocktail lounge will be newly named, “Brit Bar Lounge at Rooftop West by Jaguar,” and will welcome patrons within Rooftop West, The London’s full-service outdoor dining restaurant located on the hotel’s tenth floor rooftop, featuring unparalleled views of Beverly Hills and downtown Los Angeles.
“The London West Hollywood has become a home-away-from home for Jaguar in Los Angeles, given the hotel’s shared values of sophistication, British style and design,” said Jeff Curry, Brand Vice President, Jaguar North America. “When the chance to join The London to curate their new British-inspired Brit Bar Lounge arose, it felt like an authentic opportunity to create something special with a like-minded partner. We love to celebrate British Culture, and with one of the best views in LA, the London is the perfect place to do this in Hollywood.”
An exciting element of the partnership will be “Brit Beats” a weekly music night every Thursday evening featuring a DJ or live band playing some of the best in British music – new and classics alike. As part of its creative role as curator, Jaguar will also be cleverly woven into the décor at Brit Bar Lounge at Rooftop West, which will feature Jaguar signature libations on the cocktail menu and a gallery style art installation showcasing Jaguar photographs over the decades.
The al fresco Brit Bar Lounge at Rooftop West by Jaguar menu will debut a playful-yet- delicious menu of British-influenced culinary snacks created by Anthony Keene, Executive Chef of the hotel’s Gordon Ramsay restaurants. The unique, modern menu includes whimsical nods to English classics, ranging from snacks and small plates to hearty entrees and indulgent desserts such as Rasher Wrapped Banger, Marrow Toast, A Burger with Welsh Cheddar, English Sticky Toffee Pudding and more.
Brit Bar Lounge at Rooftop West by Jaguar will be a sophisticated venue for an aperitif or sunset happy hour, with plush lounge seating and fresh cocktails. Soaking in the skyline experience, guests can sample a variety of locally-sourced handcrafted hard ciders or bespoke Jaguar cocktails such as a “Britini” and “The Leaper.”