The all-new Aluminum Architecture represents a completely new philosophy that underpins the innovative future of the Jaguar brand, enabling Jaguar to significantly grow its product portfolio, targeting high-growth areas of the premium market in global markets.
The first Jaguar to be delivered from the new architecture will be a new C/D segment premium sedan, which will be rolled-out globally from 2015 and in North America in 2016. The first aluminum unibody product in its segment, the new sedan will be produced at an all-new, ultra high-tech production facility in Solihull, creating new jobs and substantial opportunities for the supplier base.
The aluminum-intensive architecture will be modular and scalable, providing a high degree of flexibility and making it possible to produce a wider range of models and derivatives than ever before. It is lightweight, extremely stiff and incorporates innovative technologies that emphasizes Jaguar’s commitment to sustainability, such as a new high-strength alloy made from almost 100% recycled raw material.
The architecture is being carefully developed to fully incorporate all the vehicle attributes established by Jaguar engineers, while its flexibility and scope will deliver an individual character for each one. Jaguar design and engineering teams collaborated closely on its development from the outset to ensure versatility of design combined with fully competitive interior packaging.
The flexibility of this architecture will enable Jaguar designers and engineers to apply the philosophy “anything we can imagine, we can create,” to deliver a new portfolio of products less restricted by technical or manufacturing constraints. The new architecture will also allow Jaguar to move into higher volume production, and deliver the unique character, breathtaking design, outstanding vehicle dynamics, performance and luxury that Jaguar is famous for. The flexibility of the new architecture will enable the manufacture of different products on the same production line at the same time. The highly efficient, state-of-the-art production process will allow rapid response to variations in market demand for individual models by balancing production volume accordingly.