The Jaguar ALIVE Driving Experience: Activities
During the two-hour experience, participants enjoy a broad range of activities. Upon arrival, guests are welcomed by a Jaguar Concierge who introduces the upcoming activities in the four Jaguar "zones": Style, Performance, Technology and Refinement.
Jaguar Style
Discover the individual personalities of the 2012 Jaguar model line-up in the Jaguar Style Zone. After brief, yet informative presentations of the XF and XJ sedans as well as the XK Coupe and Convertible, experience the contemporary style and effortless grace of the flagship Jaguar XJ sedan on nearby roads.
Jaguar Performance
Get behind the wheel in the Jaguar Performance Zone and feel truly alive as you tackle the autocross. A professional driver will introduce the driving techniques you need to master the circuit, then it's out on the course, applying your newfound knowledge.
Jaguar Technology
Experience the innovations designed into every new model in the Jaguar Technology Zone. Discover for yourself how Jaguar instinctive technology inspires confidence and enhances driving control on these courses:
- Accident Avoidance
- Instinctive All Wheel Drive™
- Extreme Acceleration and Braking
Jaguar Refinement
Find out how a Jaguar car can transform your everyday driving in the Jaguar Refinement Zone. Enjoy the accurate, concert-like sound of the new Meridian™ Sound System, and delight in the intricate design details and the precise operation of Jaguar driving controls.
“ Very well executed event. My heart is still racing! ”
– Michael Boosals
“ Wow! So much more than I expected. Truly an experience to remember. ”
“ Exciting, thrilling, unreal – most fun I've ever had behind the wheel! ”
“ Excellent Experience. Great Service. Adrenaline pumping. ”
- Vika S.
“ A great experience worth every minute. ”
– Bob
“ A wonderful afternoon, so glad I came. ”
– Gladys Wilson
“ I can't wait to drive my own Jaguar. ”
– Fletcher Thurley
“ Wow! Thank-you. Looking forward to my birthday and my new 2012 XK. ”
– James
“ Terrific event! Well organized, great Marketing- I think you have converted a MBZ owner to Jaguar!! ”
“ Thank you for a great driving experience. Warmest wishes to your team. ”
– Carol Janis