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WHY JAGUAR

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INNOVATION WITH A PULSE

At Jaguar, we don’t believe in technology for its own sake.
Every innovation, every new idea, every imaginative feature is developed to
create a driving experience that always feels instinctive, visceral and distinctive.
In a word, it’s Alive.

ALIVE, FROM THE VERY FIRST SECOND

The moment you step into a Jaguar vehicle, our unique intuitive technology comes to life. From the pulsing engine start button, to the gear selector that rises up from the center console, every detail is designed to welcome you and engage your senses. The sensation continues throughout the drive. From self-leveling suspension and intelligent headlights to active air vents and ambient lighting, our intuitive technology makes every journey feel more alive.

ALUMINUM ARCHITECTURE

Back in the 1950’s, we utilized the lighter weight of an aluminum body to take the legendary C-Type and D-Type racecars to five victories at Le Mans.

Today Jaguar is a leader in lightweight aluminum construction, creating chassis such as the XJ that is 60 percent stiffer yet 40 percent lighter than an equivalent vehicle built from steel – which has huge impacts on improving performance and agility, reducing emissions, and increasing fuel efficiency.

C-X17

The first sports crossover concept car opens a new chapter for Jaguar. Featuring our all-new Intelligent Aluminum Architecture, the C-X17 paves the way for a range of cars delivering inspirational performance and fuel-efficiency.

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XE

A new compact premium sport sedan is on its way. Coming to the US in 2016, the XE is the first Jaguar production vehicle featuring our all-new Intelligent Aluminum Architecture.

STAY INFORMED

A NEW DIMENSION TO DESIGNING CARS

Jaguar Land Rover is one of the select group of auto makers in the world to use 3D virtual reality to help design, develop and test new cars before a single prototype is built.

The futuristic Virtual Reality 3D Cave at our Gaydon engineering center in the UK lets designers and engineers work on features like ergonomics and packaging before building a prototype.

COMPLETE WITH A PERSONAL ASSISTANT

Researchers at Jaguar are working on developing concepts for an intelligent self-learning vehicle. Future models could feature self-learning technology that integrates with a driver’s smartphone and senses their habits and preferences. Such learnings could be used to offer unparalleled cabin comfort and a truly personalized driving experience. For example, by the time the car door is opened the interior temperature, mirrors, steering wheel and seat are set to the driver’s preferences by recognizing which member of the household is approaching the vehicle from their smartphone. Additionally, smart assistant technology could remind the driver of their day’s events and if running late, offer to send an email or call ahead with minimal interaction from the driver.

VIRTUAL REALITY IN REALITY

In the future, speed, hazard, and navigation symbols could be displayed directly on to the windshield, eliminating the need to ever take eyes off the road.

“The successful launch of the F-TYPE and the excitement building around its new BMW 3-series fighter, the XE, are notable bright spots for Jaguar..."

- Car and Driver, July 2014