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WHY JAGUAR

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PERFORMANCE IS IN OUR BLOOD

“The car is the closest thing we will ever create to something that is alive”
– Sir William Lyons, Jaguar Founder

It started with an idea, and it became the foundation of everything we do.
Every inch of a Jaguar is designed with the driver’s experience as the
greatest focus. Responsiveness, performance, adaptive technology-
it’s inherent in every Jaguar automobile.

PERFORMANCE THAT FEELS ALIVE

Alive Performance generates a driving experience beyond any other. From the supercharged engines, to our aluminum technology to our carbon ceramic braking system - all have been finely tuned to create greater power and efficiency on the road. It’s a sensation that must be driven to be believed.

FILMED ON CLOSED ROADS WITH A PROFESSIONAL DRIVER. DO NOT ATTEMPT. ALWAYS OBEY LOCAL SPEED LIMITS. EUROPEAN MODEL SHOWN.

ACTUALLY, THERE IS A SUBSTITUTE

There is no denying the performance of an F-TYPE R Coupe. What’s more, it’s showing up the Porsche 911 on pavement across the globe. But again, don’t take our word for it. See why Motor Trend thinks the guys at Porsche should be worried. Or why the F-TYPE R Coupe is a more compelling proposition than the 911 Turbo according to both AutoCar and Jalopnik.

F-TYPE PROJECT 7

Jaguar Design Director Ian Callum led a small team at Jaguar Design who – with great enthusiasm – conceived and produced the single-seater sports car codenamed ‘Project 7’. As he says, “this is Jaguar in its purest form, the shape, the color, everything. A car for one person to enjoy, driving fast; it’s fun.”

SPECIAL VEHICLE OPERATIONS

High performance Jaguar vehicles, luxury products and limited run collector editions make up our Special Vehicle Operations, a division of Special Operations. Launched in June 2014, this engineering team enables performance car enthusiasts to indulge their passion for Jaguar cars – including the inaugural F-TYPE Project 7, the most powerful production Jaguar vehicle ever built. Because at our core, we believe innovation in engineering is just the beginning.

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BEATING HEARTS

From the performance and fuel economy of our 240 hp 2.0 liter i4 turbocharged engine to the astonishing top speed and acceleration figures of the 550 hp 5.0 liter V8 supercharged engine3, Jaguar engines are the ultimate combination of effortless power and uncompromising refinement. We have the right engine to suit any driver, no matter their driving style.

BUILD YOUR JAGUAR CAR

FILMED ON CLOSED ROADS WITH A PROFESSIONAL DRIVER. DO NOT ATTEMPT. ALWAYS OBEY LOCAL SPEED LIMITS. EUROPEAN MODEL SHOWN.

FEEL THE CONFIDENCE,
FEEL THE CONTROL

Our cars are more powerful than ever. It’s our philosophy that such ferocity should be balanced with equally great control. Derived from motorsport technology, the Jaguar Carbon Ceramic Braking system is the most powerful system ever available on a Jaguar road car. Available on certain F-TYPE models, it offers the progressive bite and positive feedback that makes the driving experience feel so alive.

JAGUAR R LINE-UP: PERFORMANCE RACING SOUL

The Jaguar R Performance line-up of cars is Jaguar at its most honed, intense and thrilling. R is the feel as the car monitors separate vehicle inputs up to 500 times a second to constantly adjust pitch, roll and squat.4 R is the sound - the growl on start up, the answering back with a howl. And R is the power of supercharged V8 engines.

JAGUAR RACING HERITAGE

We believe in fast, beautiful cars. Always have. Over the years, Jaguar has competed internationally in the world’s most prestigious events to prove that our cars are not only spectacular in design but also performance. The highest achievement in racing endurance is undoubtedly the 24-hour Le Mans in which Jaguar has taken home top prize 7 times. And though victory is sweet, it’s even more satisfying that the racing pedigree lives on in the R Performance line today.

JAGUAR PERFORMANCE DRIVING ACADEMY

Watch Mena Suvari and Sebastian Stan experience the thrill of driving the F-TYPE R Coupe on the track at Circuit of the Americas while attending the Jaguar Villain Academy - a special version of the Jaguar Performance Driving Academy.

“Jaguar has built an F-TYPE capable enough of taking a serious bite out of the Porsche 911 Turbo.”

- Auto Car, May 2014