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WHY JAGUAR

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PERFORMANCE IS IN OUR BLOOD

It started with an idea, and it became the foundation of everything we do.
Every inch of a Jaguar is designed with the driver’s experience as the
greatest focus. Responsiveness, performance, adaptive technology-
it’s inherent in every Jaguar automobile.

THE ART OF PERFORMANCE

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Our cars are a manifestation of our passion.  Performance that cannot be measured, only felt.  That’s why we call it art.

FILMED ON CLOSED ROADS WITH A PROFESSIONAL DRIVER. DO NOT ATTEMPT. ALWAYS OBEY LOCAL SPEED LIMITS. EUROPEAN MODEL SHOWN.

ACTUALLY, THERE IS A SUBSTITUTE

There is no denying the performance of an F-TYPE R Coupe. What’s more, it’s showing up the Porsche 911 on pavement across the globe. But again, don’t take our word for it. See why Motor Trend thinks the guys at Porsche should be worried. Or why the F-TYPE R Coupe is a more compelling proposition than the 911 Turbo according to both AutoCar and Jalopnik.

F-TYPE PROJECT 7

Jaguar Design Director Ian Callum led a small team at Jaguar Design who – with great enthusiasm – conceived and produced the single-seater sports car codenamed ‘Project 7’. As he says, “this is Jaguar in its purest form, the shape, the color, everything. A car for one person to enjoy, driving fast; it’s fun.”

SPECIAL VEHICLE OPERATIONS

High performance Jaguar vehicles, luxury products and limited run collector editions make up our Special Vehicle Operations, a division of Special Operations. Launched in June 2014, this engineering team enables performance car enthusiasts to indulge their passion for Jaguar cars – including the inaugural F-TYPE Project 7, the most powerful production Jaguar vehicle ever built. Because at our core, we believe innovation in engineering is just the beginning.

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BEATING HEARTS

From the performance and fuel economy of our 240 hp 2.0 liter i4 turbocharged engine to the astonishing top speed and acceleration figures of the 550 hp 5.0 liter V8 supercharged engine3, Jaguar engines are the ultimate combination of effortless power and uncompromising refinement. We have the right engine to suit any driver, no matter their driving style.

BUILD YOUR JAGUAR CAR

FILMED ON CLOSED ROADS WITH A PROFESSIONAL DRIVER. DO NOT ATTEMPT. ALWAYS OBEY LOCAL SPEED LIMITS. EUROPEAN MODEL SHOWN.

FEEL THE CONFIDENCE,
FEEL THE CONTROL

Available on certain F-TYPE models, the Jaguar Carbon Ceramic Braking system is the most powerful system ever available on a Jaguar road car.

JAGUAR R LINE-UP: PERFORMANCE RACING SOUL

The Jaguar R Performance line-up of cars is Jaguar at its most honed, intense and thrilling. R is the feel as the car monitors separate vehicle inputs up to 500 times a second to constantly adjust pitch, roll and squat.4 R is the sound - the growl on start up, the answering back with a howl. And R is the power of supercharged V8 engines.

“Jaguar has built an F-TYPE capable enough of taking a serious bite out of the Porsche 911 Turbo.”

- Auto Car, May 2014