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    The design of Jaguar XF has evolved but its technology and breadth of performance are revolutionary. Designers Ian Callum and Adam Hatton explain how the core Jaguar sedan has grown up.

    • As you walk up to your Jaguar XF from the rear, your hand rising and reaching for the driver’s door handle, you might recognize in the radius at the end of the hood the ghost of the very first sports sedan, the Jaguar Mk II from the 1960s. For anyone who knows that icon, seeing this familiar curve in a car as modern as the XF is uncanny. This is an utterly modern design, a car whose physical form, like the performance and technology it packages, looks to the future.

      But the skill of Jaguar Design Director, Ian Callum, and his team is such that they can incorporate these subtle references without compromising modernity. They’re having fun. And they have created a car that, like all good design, looks great now and will continue to reveal more details like this the longer you live with it.

      The XF marries perfect stance and proportion with clever, subtle detailing.

      The original Jaguar XF had already become one of those iconic Jaguar models. “So we decided quite consciously to evolve it,” begins Callum. “The first XF transformed the brand and got this modern design language across,” says Adam Hatton, tasked by Callum with overseeing the exterior. He also worked on the first one. “I think the mark of good car design is that when you’re replacing it, it still looks good on the road and sells well. So this isn’t the time to revolutionize the XF. Rather, we wanted to build on everything that’s great about it.”
      Of course, since that first XF appeared in 2007, much has changed. The more compact, sporting XE sedan launched, allowing the bigger XF to mature slightly. And a huge investment in technology has brought advanced aluminum intensive architecture, the four-cylinder Ingenium engines made by Jaguar in its engine plant, and a series of driver-focused technologies, from the Jaguar InControl® Touch Pro™ infotainment system, that enables much greater levels of connectivity, to All Surface Progress Control, which allows drivers to pull away at low speed with confidence in varying conditions.
      You can see the technical advances that the XF makes in its forms and proportions. The advanced aluminum intensive architecture that underpins it is exactly that: an architecture, not a fixed “platform” over which a body must be stretched. So the design team was free to start from the correct first principles, positioning the wheels exactly where they wanted them for perfect proportions and stance.
      Although this car is actually slightly shorter than the outgoing XF for improved city maneuverability, it looks like a bigger, more serious car because the wheelbase has been lengthened and the wheels pushed out to the corners. A shorter nose balances the more formal, upright grille to maintain the car’s dynamism, while the elongated section between the front axle line and the steering wheel lends the car an even more premium feel, emphasizing the proportions you expect of a luxury sedan with a big engine and rear-wheel drive – even though you can have your XF with a diesel engine and all-wheel drive too.
      “We repositioned the XF slightly because we have the XE in the portfolio,” says Hatton. “The outgoing XF had to do everything. It was the entry car, the business car, the four-door coupe. Having the XE really allowed the XF to develop into what you see here.”
    • Of course, more length between the axles creates more space in the cabin, endowing the XF with remarkable rear legroom. So the design team chose to communicate this with a “sixth light,” an additional window set into the C-pillar behind the rear doors. This and the slightly more pronounced, formal deck over the trunk are probably the most striking changes to the XF. Of course, more length between the axles creates more space in the cabin, and XF will have the best rear legroom in its class. So the design team chose to communicate this with a ‘sixth light’, an additional window set into the C-pillar behind the rear doors. This, and the slightly more pronounced, formal ‘deck’ over the boot are probably the most striking changes to XF.


      But it’s only when you speak to the designers that the subtleties of their work become apparent: the way they capture, control and direct light to bring a shape to life and make us fall in love with a design without entirely knowing why. Look for the gentle fluting that runs back into the hood from the headlights – a hallmark of Jaguar sedans of the past – but also a way to capture arrowheads of light on the hood to catch your eye. Or perhaps best of all, “the spear of light”: the line that flows back from around the front wheel arches and along the body side, emphasizing the more level waistline of this more formal sedan.
      “The Mark II had this lovely line coming over the front wheel, and going all the way to the rear,” says Hatton. “We’re just reinterpreting that in a very modern way. Ian christened it ‘the spear of light.’ You can see how that curve is absolutely perfect. It tapers off really nicely to the rear. It gives that very elegant Britishness to the car. It also slims the car down even further. The XF is lightweight, and our job is to show that in the design of the exterior.”
      Callum and his team have married perfect stance and proportion with clever, subtle detailing. The XF again displays Callum’s insistence on a design with a voluptuous view from directly above, which in turn causes your perception of the car’s form to shift as you move around it at street level. But design doesn’t exist in a vacuum. Just as the design has been helped by its advanced aluminum intensive architecture, so the design team helped Jaguar engineers and aerodynamicists to create – jointly with the XE – the most aerodynamic Jaguar vehicle ever with a drag coefficient of just 0.26.
      “That’s a big story with the XF,” says Callum. “We worked with the aero guys right from the first sketch. If you do it holistically, and just try to make the whole car as aerodynamic as possible, you end up with something amorphous. Instead, we work the details, managing the airflow through the car and around the car, like a racecar engineer would. That way you get a much better result, both for design and efficiency.”
      They both know they’ve got that perfect result: a car that unites the now-expected design leadership of Jaguar with current technology and an extraordinary breadth of performance. Hatton says, “You know, it’s not so easy to create a car that doesn’t have an unflattering angle. But I’m convinced that you couldn’t take a bad photograph of the XF.”

      European Model Shown.

      Building on the success of our most award-winning car ever, this assertive design stands out from the crowd. The XF delivers a seductive blend of dynamics, refinement and technology to keep you exhilarated, connected and entertained.


      Craft the Jaguar XF of your dreams, personalized to your exact specifications. Choose from a range of energy-saving engines, diesel or gasoline, colors from Ultimate Black to Polaris White, and all those style details that make the car truly your own.


      With its superior ride comfort and outstanding sport handling, the XF delivers a breadth of exhilarating driving experiences. The option of Instinctive All Wheel Drive® with Intelligent Driveline Dynamics gives the XF even greater capability in challenging road conditions.