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May 05 2014


(MAHWAH, NJ) – May 1, 2014 – Today, Jaguar North America and renowned British luxury fashion brand, Thomas Pink, part of the LVMH Group, announced a new partnership featuring a series of consumer activations to highlight the brands’ shared attributes, including contemporary design, luxury materials and refined craftsmanship. The partnership will be the first time the two brands have officially collaborated.

“Thomas Pink is a natural fit to partner with the Jaguar brand in North America. With meticulous attention to detail and progressive luxury products, the two iconic British brands boast a shared tradition of excellence which can be seen in both Jaguar’s transformed model lineup and in Thomas Pink’s crafted fashions,” said Jeff Curry, Brand Vice President, Jaguar North America. “We look forward to activating this partnership with events that deliver truly unique brand experiences to our growing customer bases.”

Jaguar and Thomas Pink are two leading global luxury brands known and admired for quality and craftsmanship. The addition of Thomas Pink as a fashion partner highlights the thoroughly modern British personality of the fast growing Jaguar brand. Quintessential British luxury is a hallmark of both the Jaguar and Thomas Pink brands. This partnership will bring that message to life through multiple consumer activations celebrating the launch of the Jaguar F-TYPE Coupe.

The Jaguar and Thomas Pink partnership will launch during BritWeek, a program of events celebrating the creative fusion between the United Kingdom and California.  Specifically, the brands will activate at the finale party, presented by Jaguar, on May 2 at The London Hotel in West Hollywood, L.A.  Jaguar will host the rooftop party at the hotel, where Thomas Pink’s iconic shirts will be featured.

Thomas Pink will also be integrated into Jaguar’s “Villain Academy,” a unique consumer driving experience and special edition of Jaguar’s Performance Driving Academy, taking place in Austin, Texas, May 9-10.  Thomas Pink will host a pop-up style academy/tailoring workshop at the welcome reception event, where participants will be professionally styled in a #GoodToBeBad look and receive a complimentary custom-made-to-measure shirt. The fashion brand will also dress the staff for select events throughout the program.

“Jaguar’s latest British Villains campaign to launch the F-TYPE Coupe provides an opportunity to bring the brands together in a colorful dialogue on what makes villains so appealing. The partnership, in conjunction with our own “Which Shirt Are You?” campaign (#WSAY), encourages customers to explore their villainous side through their sense of style,” said Alyssa Mishcon, President, Thomas Pink North America. “If driving the Jaguar F-TYPE Coupe makes you feel villainous, why not dress the part as well? Through this series of unique brand activations, we will encourage our customers to answer the question, “which shirt are you?” by defining their style with the British heritage tailoring that Thomas Pink is known for.”

Following Villain Academy, Jaguar and Thomas Pink will also collaborate on national in-store activations, across multiple Thomas Pink retail locations, that continue to promote the British Villains campaign and celebrate the art of fine craftsmanship with a contemporary twist. Customers for both brands will be invited to events at Thomas Pink stores, featuring the all-new Jaguar F-TYPE Coupe and including special promotions for the companies’ respective products.