At Jaguar, we don’t believe in technology for its own sake.
Every innovation, every new idea, every imaginative feature is developed to
create a driving experience that always feels instinctive, visceral and distinctive.
In a word, it’s Alive.
The moment you step into a Jaguar vehicle, our unique intuitive technology comes to life. From the pulsing engine start button, to the gear selector that rises up from the center console, every detail is designed to welcome you and engage your senses. The sensation continues throughout the drive. From self-leveling suspension and intelligent headlights to active air vents and ambient lighting, our intuitive technology makes every journey feel more alive.
Back in the 1950’s, we utilized the lighter weight of an aluminum body to take the legendary C-Type and D-Type racecars to five victories at Le Mans.
Today Jaguar is a leader in lightweight aluminum construction, creating chassis such as the XJ that is 60 percent stiffer yet 40 percent lighter than an equivalent vehicle built from steel – which has huge impacts on improving performance and agility, reducing emissions, and increasing fuel efficiency.
Because of its creative flexibility at high volumes, Jaguar is introducing a new aluminum platform that will enable growth of our product portfolio. The first product from the new architecture will be a new premium compact sedan, the XE. Its global rollout will begin in 2015, and in North America in 2016, and it will be the first aluminum unibody product in the segment.
You’ll find up to 50% recycled aluminum* in the body of a Jaguar car, saving energy and significantly reducing emissions during the manufacturing process.
At Jaguar Land Rover, we are investing over a billion dollars in environmental innovation, developing technologies aimed at reducing carbon dioxide emissions by 25 percent within the next five years.
*Absolute recycled content will vary based on market conditions and recycled aluminum returns achieved through external suppliers.
We build aluminum-bodied cars incorporating many of the same techniques used in the aircraft industry. No welds are used to join the panels. Instead the lightweight aluminum stampings and super-stiff die-castings are joined using aircraft-grade adhesive and thousands of self-piercing rivets.
The result is much greater strength than a traditional spot-weld. And a stiffer body means no squeaks, tighter panel fit and greater quality.
The first sports crossover concept car opens a new chapter for Jaguar. Featuring our all-new Intelligent Aluminum Architecture, the C-X17 paves the way for a range of cars delivering inspirational performance and fuel-efficiency.
A new compact premium sport sedan is on its way. Coming to the US in 2016, the XE is the first Jaguar production vehicle featuring our all-new Intelligent Aluminum Architecture.
Jaguar Land Rover is one of the select group of auto makers in the world to use 3D virtual reality to help design, develop and test new cars before a single prototype is built.
The futuristic Virtual Reality 3D Cave at our Gaydon engineering center in the UK lets designers and engineers work on features like ergonomics and packaging before building a prototype.
Researchers at Jaguar are working on developing concepts for an intelligent self-learning vehicle. Future models could feature self-learning technology that integrates with a driver’s smartphone and senses their habits and preferences. Such learnings could be used to offer unparalleled cabin comfort and a truly personalized driving experience. For example, by the time the car door is opened the interior temperature, mirrors, steering wheel and seat are set to the driver’s preferences by recognizing which member of the household is approaching the vehicle from their smartphone. Additionally, smart assistant technology could remind the driver of their day’s events and if running late, offer to send an email or call ahead with minimal interaction from the driver.
In the future, speed, hazard, and navigation symbols could be displayed directly on to the windshield, eliminating the need to ever take eyes off the road.
Here in the U.S., to help us find the next breakthroughs in vehicle infotainment technology, we’ve formed a new collaboration with digital giant Intel. And to be closer to the Intel laboratories, we are opening a brand new Jaguar Land Rover Technology R&D center in Portland, Oregon.
Here we’ll explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud.
At Jaguar Land Rover, we’re investing $80m in creating a new technology, innovation and education center at the University of Warwick in England. Construction of the National Automotive Innovation Campus (NAIC) kicks off this year with the center opening in 2016.
The NAIC team of 500 academics will work with 500 Jaguar Land Rover engineers developing the next breakthrough technologies in the areas of the connected car, vehicle electrification, and Human Machine Interface.