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In the heart of the Swedish Lapland lies Arjeplog, home to breathtaking Scandinavian scenery and the exhilarating Jaguar Land Rover Ice Academy.


Our experienced driving instructors will help you each step of the way, as you master the exhilarating art of driving on ice. Their hard-won knowledge and experience has been used to develop our carefully designed exercises, including the Drift Circle, the Figure of Eight, a range of handling tracks and the Off-Road Trail. Under their expert tuition, you will develop all the skills you need for confident ice driving.


Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilization. Where better to stage the thrilling Jaguar Land Rover Ice Academy?


With enough excitement to satisfy even the most enthusiastic driver, our Ice Academy also provides time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel and an authentic Swedish dinner at a traditional rustic hunting lodge.


Thrilling cars set against a breathtaking Arctic backdrop. Here are a few photos to give you a flavor of the unforgettable experiences you can expect. Picture yourself here, and don’t forget your camera.

Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint-hearted. Get the latest information on how you can be part of the action.

Vehicles shown are for illustration purposes only and may not be available to drive on the day. If you have any questions about this program, please contact our Ice Academy Concierge at 888-535-8588.