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Situated at the very edge of the Swedish Arctic Circle, Arjeplog is a surreal and beguiling, sub-zero wilderness. As serene as it is extreme, everywhere you turn presents a vista of epic proportions meaning it’s not just the cold air that takes your breath away.


Located on one of the many frozen lakes in the region, the Ice Academy is your chance to experience the exhilarating thrill of ice driving from behind the wheel of the latest Jaguar and Land Rover vehicles. Under the guidance of our expert instructors, your driving skills will be taken to a whole new level.




Available as either a 3-day weekend experience or 4-day mid-week experience, this is the perfect introduction to the thrilling art of ice driving. Set against a stunning Arctic backdrop, test your limits over the various ice tracks.


Also offered as a 3-day weekend experience or 4-day mid-week experience, this program is aimed more at returning guests or those with previous ice driving experience. Push the Jaguar I-PACE on technical challenges and make the most of some one-on-one instruction in SVR performance vehicles on the tracks.



Telephone: 1 888 535 8588 | E-mail:



General - GENERAL

  • Who operates the Jaguar Land Rover Ice Academy?
    Zum goldenen Hirschen X zerotwonine GmbH operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provides the vehicles, and the qualified Jaguar Land Rover Experience driving instructors. The drive program and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who oversees all aspects of your driving experience to ensure it runs smoothly.
  • What language is the Jaguar Land Rover Ice Academy delivered in?
    The program is delivered in English.




  • Do I need to purchase extra insurance to be able to drive?
    Additional vehicle insurance is not required but it is strongly recommended that guests purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zerotwonine GmbH. E-mail: or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday, excluding locally relevant holidays. Local operator charges may apply.
  • What is included in the price of the Jaguar Land Rover Ice Academy?
    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.
  • What isn’t included in the price of the driving experience?
    Flights, meals and drinks that are not specified in the program, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.




  • I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?
    Absolutely — the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programs, previous Ice Driving experience is strongly advised.
  • What vehicles will I be driving?

    Ice Drive:
    F‑TYPE V6, F‑PACE, Range Rover Sport, Range Rover Velar

    Ice Drive+:
    F‑TYPE V6, F‑TYPE V8, F‑PACE, Range Rover Sport, Range Rover Velar

    Ice Drive Advanced:
    F‑TYPE V6, F‑TYPE V8, F‑PACE, I‑PACE, Range Rover Sport, Range Rover Velar

    Ice Drive Advanced +:
    F‑TYPE V6, F‑TYPE V8, F‑TYPE V8 SVR, F‑PACE, I‑PACE, Range Rover Sport, Range Rover Velar

    Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.
  • Are the vehicles manual or automatic?
    All vehicles in the program are automatic.
  • Are the vehicles left- or right-hand drive?
    The vehicles are a mix of left- and right-hand drive. Guests who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.
  • What is the minimum age for participation?
    Minimum participation age is 21 years with 3 years full license or 23 years with 1 year full license.
  • What type of driver’s license will I need?
    All drivers must hold a full and valid driving license. You will be required to complete a driving license declaration form at your welcome briefing. Your driving license needs to be valid and current and must be brought and produced on the day of the experience.

    All drivers must have at least three (3) years uninterrupted driving experience on a full license without serious accident or conviction in the last two (2) years, or at least one (1) year uninterrupted driving experience on a full license without serious accident or conviction in that time, if the driver is aged 23 years or older.
  • Do I need to have a certain level of physical fitness to take part?
    To participate in the Driving Experience, you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight, pregnancy or heart problems.
  • How many people are in each vehicle?
    There will be two guests per vehicle. On the advanced programs, there will be elements of 1:1 instruction.
  • Who does the driving?
    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance, but you are behind the wheel.





All fees will be charged in euros. Please consult your bank and/or credit card company since you may be charged a foreign exchange fee for this transaction.

© 2019 Jaguar Land Rover North America, LLC