JAGUAR AND HOT WHEELS® ANNOUNCE ULTIMATE TRACK ENGINEERING CHALLENGE TO CELEBRATE DEBUT OF 2021 JAGUAR F-TYPE
The Jaguar & Hot Wheels Ultimate Track Challenge will be open to college and university engineering programs. Partnering with their local Jaguar Retailer, students will design and build the most complex, record-setting Hot Wheels track imaginable, meeting both Hot Wheels and Guinness World Records parameters. Student participants will have the opportunity to set a record lap at retailer launch events for the new F-TYPE throughout the month of April.
Jaguar and Hot Wheels will select the most challenging track and award a $50,000 donation to the participating institutions’ scholarship fund. At the Chicago Auto Show, the first group to enter the competition was a group of students from the Illinois Institute of Technology, who partnered with Jaguar Land Rover Orland Park.
“For many car enthusiasts, a Hot Wheels car was their first automotive experience. Oftentimes it was an exotic sports car, like the F-TYPE, which is why we are thrilled to be revealing the vehicle in North America with this Hot Wheels partnership,” said Stuart Schorr, Vice President of Communications, Jaguar Land Rover. “Jaguar is committed to supporting the next generation of smart, creative automotive enthusiasts and we are excited to see the submissions students will be making nationwide.”
The record-setting track Jaguar and Hot Wheels built at the Chicago Auto Show measured 69.5 feet and was built entirely from Hot Wheels Track sets. It consisted of seven loops unassisted by power boosters, breaking the previous Guinness World Record by two loops.
“Hot Wheels was founded to push the limits of design and performance and we are proud to have worked with the talented team at Jaguar for over 40 years,” said Ricardo Briceno, Senior Director of Hot Wheels Global Brand Marketing, Mattel. “Partnering with Jaguar to break the Guinness World Record and calling on students across the U.S. to create their own vision to win the #JaguarHotWheels Challenge is the perfect example of our commitment to ignite and nurture the challenger spirit.”
Students interested in participating in the #JaguarHotWheels challenge should work with their local Jaguar Retailer to come up with a concept. Jaguar Retailers will have a set amount of track components (over 100 feet) to work with to create their vision of the “Most Challenging Track”. Students will build their track at their local Jaguar Retailer and attempt to set a record lap at the retailer launch events for the new F-TYPE by April 30, 2020
All Hot Wheels track components supplied to dealers are required to be used and students may not add additional track components to their set. Students are able to modify track components, such as cutting turns and reducing the length of straight sections, as they deem appropriate. Students will then be judged on the Jaguar vehicle that completes the full track with more loops than the new current world record in the shortest amount of time; they must also incorporate both the F-TYPE and dealership elements into the track design. Students and Jaguar Retailers will need to document a Hot Wheels Jaguar vehicle successfully completing the track with an unedited, continuous video of one full circuit to be deemed eligible, with proof of timing from start to finish.
The new Jaguar F-TYPE looks more beautiful than ever and embodies Jaguar design DNA in its purest form. The two-seat sports car offers a perfect balance of performance and driver reward with an even more muscular, assertive design, and a cabin defined by rich, luxurious materials and beautiful details.
The proportions of the new F-TYPE are instantly recognizable but looks even more focused and assertive, referencing the beautiful flowing forms from the brand’s rich sports car heritage. New exterior design features include a new clamshell hood, front bumpers and subtly enlarged grille that together deliver even more visual impact and presence. The new driver-focused interior of the F-TYPE, like the exterior, has evolved into a purer expression of the car’s elegance and performance. By concentrating on further refining the traditionally British Jaguar craftsmanship and adding discreet, beautiful details, the sense of luxury and sportiness has been heightened.
A range of powerful, responsive engines in the 2021 F-TYPE includes four-, six- and eight-cylinder options with 296 hp, 380 hp and 575 hp respective outputs. All are matched to eight-speed Quickshift transmissions with full manual control capability using either the SportShift gear selector or the steering wheel-mounted paddles.
Each engine is equipped with an active exhaust system, which is switchable either as an option or as standard. Customers who choose the 575 hp supercharged V8 and wish for a more subtle, refined sound can select the new Quiet Start mode. This ensures that the electrically-actuated bypass valves in the rear silencer remain closed until automatically opening under load, releasing the signature roar fundamental to the F-TYPE driving experience.
The new F-TYPE also offers more driver-focused technology, including a reconfigurable, high-definition, 12.3-inch TFT instrument cluster, Touch Pro infotainment system with Apple CarPlay® and Android Auto™ as standard and software-over-the-air functionality so future software updates can be made at the customer’s convenience without having to visit a retailer.13 Two superb Meridian™ sound systems also offer enhanced sound reproduction.
The 2021 Jaguar F-TYPE is priced from $61,6001 in the U.S., and will be available as a Coupe or Convertible model in four trim levels: the F-TYPE P300, First Edition, R-Dynamic and R.
For more information on the new Jaguar F-TYPE sports car, visit www.JaguarUSA.com. For more information on the #JaguarHotWheels challenge, visit your local Jaguar Retailer.
* Contest period begins April 6, 2020 and closes April 30, 2020. Terms & Conditions apply. Check back soon for more details on how to enter.