UPGRADE YOUR BROWSER

This site is optimised for modern web browsers, and does not fully support your current browser.

Writer, director and Jaguar F‑PACE owner Ashley Avis lets passion lead her big career break.

In a gritty studio in Downtown LA, Ashley Avis is surrounded by shot lists and storyboards. She’s busy in pre-production for the Hollywood remake of the classic Black Beauty. “We are shooting in South Africa and have to recreate Central Park in winter for a pivotal scene. So, the question is, how are we going to create snow in the middle of summer?”

“BEING FEARLESS IS JUST SOMETHING YOU HAVE TO BE TO SUCCEED IN THIS BUSINESS.”

Ashley Avis

Ashley commands the scene in her LA office.

Taking a look at the latest draft of a movie script.

Ashley heads out to do some location scouting.

Spacious and practical, the F-PACE can become an oasis after a long day on set.

Having worked her way up the ladder from writer to producer to director, she’s familiar with these types of challenges. “Being fearless is just something you have to be to succeed in this business,” explains Ashley. "Making it" in Hollywood is fickle and can depend on anything from the outcome of a big meeting to a candid conversation. “When you arrive anywhere in our industry, presence is important. My F‑PACE gives me that.”

Ashley driving her F-Pace
A celebrity sighting of the F-PACE.

She is not driving to any power meetings today. Instead, she is leaving LA and headed to Return to Freedom, a wild horse sanctuary advocating for their protection. The road to the sanctuary is long and winding, Ashley’s preferred conditions. “The pickup on my F‑PACE is unbelievable and when you’re curving through mountain roads, it’s a lot of fun to drive.”

As she walks through the sanctuary, Ashley explains why she is here. “Having an understanding of how horses communicate is integral to how this film will feel. They behave so differently and I want to show that intimately.” But it’s not just authenticity that she’s trying to convey. It’s clear she is passionate about horses and this big break in her career is a special one.

The Jaguar F-PACE brings Hollywood-style luxury to the performance SUV experience.

The 10" Touch Pro touchscreen makes it easy to navigate both paths and playlists.

“When a wild horse is running towards you, everything kind of fades away.” It’s easy to see why. The noise is deafening, and the energy surrounding Ashley is electric.

“WHEN YOU ARRIVE ANYWHERE IN OUR INDUSTRY, PRESENCE IS IMPORTANT. MY F‑PACE GIVES ME THAT.”

Ashley Avis

“This is surreal. It’s majestic. It’s every type of magic you could possibly hope for,” she explains over the horses’ neighing. “I feel like my entire career has been building up to this moment. It’s been a long road getting to where I am now, but I feel like it is well-earned.”

A herd of wild horses on the horizon.

Ashley can rely on her F-PACE to take her exactly where she wants.

That's a wrap.

THE JAGUAR F-PACE

BUILD YOUR OWN

Explore the F‑PACE lineup and discover your perfect combination of performance, style and practicality. Use the configurator to design your vehicle.

EXPLORE THE F-PACE

The luxury performance SUV offering practicality and efficiency.

 

 

DISCOVER MORE

If you’re interested in the F-PACE and would like to learn more, be sure to download the brochure.

 

MORE STORIES

GIVING THE RIGHT DIRECTION

10-29-2019

Writer, director and Jaguar F-PACE owner Ashley Avis lets passion lead her big career break.

STRAIGHT FROM THE HEART

12-17-2019

A cardiac nurse with a demanding schedule, AJ Kiefer takes care to enjoy every moment of downtime.

A PERFECT PAIRING

12-17-2019

Kara and John, a self-proclaimed "unconventional couple," bond over a passion for cool cars and hot properties.

SERVING UP STYLE

10-29-2019

Four years ago, the only cooking tool Aakash Trivedi could master was his microwave. Now, this Jaguar XF owner is hosting dinner parties where he serves up anything but average macaroni and cheese.

CHAMPION ON THE GREEN

12-17-2019

On the course or on the road, quality counts for eleven-time golf champion Donna Turner.

FLYING HIGH

10-29-2019

As a pilot, motorcycle racer and F-TYPE owner, Sharon Chapman’s daredevil attitude has made her something of a local celebrity.

1‑15 Disclaimers